237TH NAVY BIRTHDAY PLANNING ORDER

UNCLASSIFIED//

ATTENTION INVITED TO  

ROUTINE

R 172249Z FEB 12 PSN 738549H36

FM CNO WASHINGTON DC

TO NAVADMIN
ZEN//OU=DOD/OU=NAVY/OU=ADDRESS LISTS(UC)/CN=AL NAVADMIN(UC)

INFO ZEN/CNO WASHINGTON DC

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***THIS IS A 2 SECTION MESSAGE COLLATED BY OIX GATEWAY HONOLULU HI*** QQQQ

SUBJ: 237TH NAVY BIRTHDAY PLANNING ORDER UNCLASSIFIED/ FM CNO WASHINGTON 
DC//DNS// TO NAVADMIN UNCLAS 

NAVADMIN 063/12

MSGID/NAVADMIN/DNS/12-XXX/FEB//

REF/A/CNO/OPNAVINST 5726.8//

AMPN/CNO'S OUTREACH: AMERICA'S NAVY//

SUBJ/237TH NAVY BIRTHDAY PLANNING ORDER//


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GENTEXT/SITUATION//

1.  13 OCTOBER 12 WILL MARK THE NAVY'S 237TH BIRTHDAY.  BEGINNING WITH THE 
ESTABLISHMENT OF OUR NAVY IN 1775 AND CONTINUING TO OUR CURRENT MODERN FLEET 
OF 285 BATTLE FORCE SHIPS, OUR NAVY HAS BEEN READY TO ANSWER ALL BELLS FOR 
MORE THAN TWO CENTURIES. THIS ORDER PROVIDES INITIAL GUIDANCE AND TASKS FOR 
THE GLOBAL EXECUTION, AND PLANNING, OF THIS IMPORTANT COMMEMORATION.
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GENTEXT/MISSION//

2.  EXECUTE A COMMEMORATIVE EVENT THAT HAS A GLOBAL IMPACT COMMENSURATE WITH 
THE SIGNIFICANCE OF THE BIRTH OF OUR NAVY AND ITS IMPACT ON THE NATION AND THE 
WORLD.  LEVERAGE SCHEDULED BICENTENNIAL COMMEMORATION OF WAR OF 1812 TO GAIN 
SYNERGY/UNITY OF EFFORT WHILE MAKING BEST USE OF AVAILABLE OF RESOURCES.  
DEMONSTRATE THE SIGNIFICANCE OF THIS EVENT THROUGH A COORDINATED NAVY-WIDE 
CELEBRATION TO INCLUDE APPROPRIATE COMMEMORATIONS (I.E. NAVY BIRTHDAY BALL, 
CEREMONIES, COMMEMORATIVE EVENTS, ETC) TO CELEBRATE THE MEN AND WOMAN OF OUR 
NAVY.
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GENTEXT/EXECUTION//

3.  COMMANDER'S INTENT:
A.  PURPOSE:  THE NAVY'S BIRTHDAY COMMEMORATION WILL BE CONDUCTED DURING THE 
WEEK OF 13 OCTOBER 12.  COMMENSURATE WITH THE IMPORTANCE OF THE 237TH 
BIRTHDAY, THE GOAL IS TO ELEVATE THE SIZE, SCOPE AND IMPACT OF THE ANNUAL NAVY 
BIRTHDAY COMMEMORATION AND ALL SUBSEQUENT NAVY BIRTHDAY CELEBRATIONS.
B.  METHOD:  NAVAL HISTORY HERITAGE COMMAND (NHHC) WILL PLAN AND OVERSEE THE 
EXECUTION OF A COORDINATED GLOBAL NAVY BIRTHDAY COMMEMORATION TO INCLUDE A 
STANDARDIZED NAVY BIRTHDAY CEREMONY PROGRAM AND A NAVY-WIDE SIMULTANEOUS 
BIRTHDAY BELL RINGING CEREMONY.
C.  END STATE:  IMBUE OUR SAILORS WITH THE IMPORTANCE AND SIGNIFICANCE OF OUR 
NAVY'S HISTORY AND HERITAGE.  HONOR OUR SHIPMATES WHO FOUGHT AND SACRIFICED 
THROUGHOUT THE 237 YEARS OF THE NAVY'S EXISTENCE AND CONNECT WITH THIS YEAR'S 
BICENTENNIAL OF THE WAR OF
1812 COMMEMORATIONS.
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4.  TASKS.
A.  NHHC:
     1. PLAN AND OVERSEE THE EXECUTION OF NAVY BIRTHDAY COMMEMORATION EVENTS 
TO INCLUDE THE EXECUTION OF A NAVY-WIDE BELL RINGING CEREMONY AND OTHER 
COMMUNITY EVENTS.
     2. DEVELOP A COMMEMORATION CEREMONY TEMPLATE FOR USE BY CNIC, REGIONAL 
COMMANDERS, COMMANDING OFFICERS, AND OFFICERS IN CHARGE.
     3. PROVIDE DIRECTOR NAVY STAFF (DNS) WITH A PLAN OF ACTION AND MILESTONES 
(POAM) FOR THE EXECUTION OF NAVY'S BIRTHDAY NLT 16 MAY 12.
THIS PLAN WILL INCLUDE A STANDARDIZED NAVY BIRTHDAY CEREMONY PROGRAM AND THE 
EXECUTION OF A COORDINATED BELL RINGING CELEBRATION TO HAPPEN AROUND THE WORLD 
ON 13 OCTOBER 12.
     4. DEVELOP A MATRIX OF POSSIBLE EVENTS BASED ON BEST PAST PRACTICES AND 
ALIGNED WITH WAR OF 1812 COMMEMORATIONS (POST ON NHHC WEBSITE).
     5. DEVELOP AND MAKE AVAILABLE A BODY OF LESSONS LEARNED FROM PREVIOUS 
NAVY BIRTHDAY CELEBRATIONS.
     6. PRODUCE PLAN OF THE DAY HISTORICAL NOTES FOR EACH WARFARE COMMUNITY 
FOR THE WEEK LEADING UP TO THE NAVY BIRTHDAY.
     7. POST ALL DOCUMENTS AND ASSOCIATED POINTS OF CONTACT ON THE NHHC 
WEBSITE, WWW.HISTORY.NAVY.MIL NLT 5 AUGUST 12.
B.  UNITED STATES FLEET FORCES/COMMANDER UNITED STATES PACIFIC FLEET:
     1. ENSURE COMMANDING OFFICERS AND OFFICERS IN CHARGE PLAN FOR AND 
COMMEMORATE THE 237TH NAVY BIRTHDAY CELEBRATION.  COMMANDING OFFICERS AND 
OFFICERS IN CHARGE SHALL COORDINATE THEIR COMMEMORATION EVENTS WITH NHHC, 
COMMANDER NAVY INSTALLATIONS COMMAND, AND REGIONAL OR OPERATIONAL COMMANDERS 
TO SUPPORT THE REQUIREMENT FOR SIMULTANEOUS CEREMONIES, TIME ZONE PERMITTING, 
AROUND THE WORLD.
     2. EXECUTE CHIEF OF INFORMATION (CHINFO) PUBLIC AFFAIRS PLAN AND 
PARTICIPATE IN PLANNED COMMUNITY ACTIVITIES AS OPERATIONALLY  FEASIBLE.
     3. PROVIDE LESSONS LEARNED FROM THE NAVY BIRTHDAY AND BELL RINGING 
CEREMONIES TO NHHC NLT 16 NOVEMBER 12.
C.  COMMANDER NAVY INSTALLATIONS COMMAND:
     1. ENSURE REGIONAL COMMANDERS HOST A NAVY BIRTHDAY CEREMONY AND BELL 
RINGING.
     2. REGIONAL COMMANDERS SHALL COORDINATE BELL RINGING CEREMONY WITH NHHC 
TO SUPPORT THE REQUIREMENT FOR SIMULTANEOUS CEREMONIES, TIME ZONE PERMITTING, 
AROUND THE WORLD.
     3. EXECUTE CHINFO PUBLIC AFFAIRS PLAN AND PARTICIPATE IN PLANNED 
COMMUNITY ACTIVITIES AS OPERATIONALLY FEASIBLE.
     4. PROVIDE LESSONS LEARNED FROM THE NAVY BIRTHDAY CEREMONIES AND BELL 
RINGING CEREMONIES TO NHHC NLT 16 NOVEMBER 12.
D.  CHINFO:
     1. DEVELOP A NAVY BIRTHDAY PUBLIC AFFAIRS PLAN IN COORDINATION WITH NHHC 
AND PROVIDE TO ASHORE AND AFLOAT COMMANDS BY 5 AUGUST 12.
THIS PLAN SHALL INCLUDE NAVY'S STRATEGIC MESSAGE AND TALKING POINTS FOR THIS 
EVENT, LINKED TO THE BICENTENNIAL OF THE WAR OF 1812 COMMEMORATIONS.
E.  NAVAL DISTRICT WASHINGTON:
     1. EXECUTE A BELL-RINGING CEREMONY TO HONOR THE HEROES OF OUR NATION'S 
NAVY AT THE WASHINGTON NAVY MEMORIAL ON 13 OCTOBER 12.
NDW'S CEREMONY WILL SERVE AS THE MODEL FOR THE FLEET AND AS THE OFFICIAL 
CEREMONY FOR THE CHIEF OF NAVAL OPERATIONS.  COORDINATE BELL RINGING AND 
CELEBRATIONS WITH NHHC TO SUPPORT THE REQUIREMENT FOR SIMULTANEOUS CEREMONIES 
AROUND THE WORLD.
     2. PROVIDE DNS WITH A POAM FOR THE EXECUTION OF THE NATIONAL CAPITAL 
REGION (NCR) NAVY BIRTHDAY CEREMONY NLT 18 JUNE 12.
     3. PROVIDE LESSONS LEARNED FROM THE NCR CEREMONY TO NHHC NLT QQQQ
16 NOVEMBER 12.
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5.  COORDINATING INSTRUCTIONS.
A.  NHHC, UPON APPROVAL OF NAVY BIRTHDAY COMMEMORATION PLANS OF ACTION AND 
MILESTONES, PROVIDE MONTHLY BRIEFING TO DIRECTOR NAVY STAFF ON STATUS OF 
PREPARATIONS/EXECUTION OF NAVY BIRTHDAY COMMEMORATION POAM.
B.  NDW, UPON APPROVAL OF NAVY BIRTHDAY CEREMONY POAM, PROVIDE MONTHLY (OR AS 
REQUIRED) UPDATES TO THE DNS ON STATUS OF PREPARATIONS/POAM EXECUTION.
C.  ADDITIONAL COORDINATION INSTRUCTIONS AND TASKING TO BE PROVIDED SEPCOR AS 
PLANS DEVELOP.
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GENTEXT/ADMIN AND LOG//

6.  ADMIN.
A.  THE FOLLOWING WILL BE AVAILABLE AT THE NHHC WEBSITE (WWW.HISTORY.
NAVY.MIL); LESSONS LEARNED FROM PRIOR YEARS COMMEMORATIONS; PLAN OF THE DAY 
HISTORICAL NOTES FOR EACH WARFARE COMMUNITY FOR THE MONTH LEADING UP TO THE 
NAVY BIRTHDAY; AND A TEMPLATE FOR NAVY BIRTHDAY CEREMONIES.
B.  REGIONAL COMMANDERS, COMMANDING OFFICERS, AND OFFICERS IN CHARGE WILL USE 
NHHC PRODUCTS (AVAILABLE AT WWW.HISTORY.NAVY.MIL) TO EDUCATE AND MOTIVATE 
SAILORS.  THIS IS ALSO AN OPPORTUNITY TO EDUCATE OUR SAILORS AND THE PUBLIC 
REGARDING THE IMPORTANCE OF THE WAR OF 1812, AS THE BANNER YEAR EVENTS WILL 
HAVE CONCLUDED AT THE TIME OF THE NAVY'S BIRTHDAY.  ALL EFFORTS SHOULD BE MADE 
TO INCLUDE MAJOR SUPPORTERS OF THE WAR OF 1812 COMMEMORATIONS IN BIRTHDAY 
CELEBRATIONS.
C.  PUBLIC AFFAIRS GUIDANCE.
     1. THIS IS AN ACTIVE PA POSTURE EVENT.
     2. PUBLIC AFFAIRS GUIDANCE WILL BE PROVIDED SEPCOR.
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GENTEXT/COMMAND AND SIGNAL//

7.  COMMAND RELATIONSHIPS.
A.  NHHC IS THE SUPPORTED COMMANDER.
B.  USFF, CPF, CNIC, CHINFO, COMNAVRESFOR, AND NDW ARE SUPPORTING.
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8.  POINT OF CONTACT.
A.  NHHC POC IS MR. PATRICK BURNS, (202) 433-7133 (DSN PREFIX: 288), 
EMAIL:PATRICK.C.BURNS(AT)NAVY.MIL.
     1. SUPPORTING COMMANDERS PROVIDE PRIMARY POC CONTACT INFORMATION TO MR. 
PATRICK BURNS NLT 5 APRIL 12.
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9.  RELEASED BY VICE ADMIRAL J. M. BIRD, DIRECTOR, NAVY STAFF.//

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