R 252110Z OCT 17 ZYB
FM CNO WASHINGTON DC
INFO CNO WASHINGTON DC
PASS TO OFFICE CODES:
FM CNO WASHINGTON DC/DNS//
SUBJ/2017 ARMY-NAVY GAME SPIRIT SPOTS//
MSGID/GENADMIN/CNO WASHINGTON DC/DNS/OCT//
POC/MR. DAMON MORITZ/CHINFO OI-2/ TEL: (703) 614-9154/
RMKS/1. This year's Army-Navy game is scheduled for Saturday, 9 December
2017 at Lincoln Financial Field (Philadelphia). CBS Sports will televise the
game and will once again accept "Go Navy, Beat Army" video spots from the
Navy and Marine Corps team to be considered for broadcast during the game.
Please note that CBS generally only airs one spirit spot from each service,
selected at their discretion.
a. Advanced notice of use by CBS is not possible. Videos may be played
on the stadium's jumbotron at the game, also at the organizer's discretion.
b. The Navy Office of Information and Defense Media Activity will push
selected spots to a variety of media outlets, flagship web and broadcast
platforms, and social media sites prior to the game to help generate esprit
de corps and as a way of highlighting our naval forces.
2. Requirements and best practices:
a. All spots must be submitted from a Navy or Marine Corps activity and
release is embargoed until 4 December 2017.
b. Include the submitting command's name and location and include a "Go
Navy, Beat Army" theme. Ships, shore commands and Naval Academy brigade
companies are highly encouraged to submit entries.
c. Avoid use of Navy or military jargon or acronyms.
d. Do not submit group/command/formation shout outs in which the group
is shouting a message.
e. Experience has shown that submissions most likely to be successful in
broadcast or social media sites are those with clean clear audio and that
exhibit enthusiasm, humor, creativity and motivation.
f. Inclusion of Naval Academy graduates, unique locations, forward
deployed locations and underway scenes are highly encouraged. Focus on new
platforms and capabilities are highly encouraged.
g. Spots cannot include copyrighted or sensitive material or music, make
any official or implied endorsements, or present commands or the Navy in a
h. Spots should be broadcast quality in one of the following file
(1) Files should be at least 8 mb/s but no more than 100 mb/s and in
mxf, mpeg, wmv, mp4, mov or avi file formats. M4v, flv and swf files are not
(2) Include a word document with the submitter?s points of contact, a
suggested title, description and release authority.
(3) All submissions must be in high definition (1920x1080 or
1280x720) or ultra-high definition (4K).
i. If intended for CBS, spots must be 29 seconds or 59 seconds in
length. Spots intended for social media or other web-only outlets shall not
be longer than two minutes.
j. Use high quality Navy branding graphics available for use on Navy.mil
in the graphics gallery.
k. Submit only ready-to-air spots. Neither CBS nor the Navy Office of
Information will edit submissions.
l. Frame shots according to rules of good composition (avoid talking
heads with no bodies) and avoid distracting backgrounds and inadvertent
commercial product placement.
m. Good audio quality and sharp focus are paramount. Poor audio quality
is a primary reason for rejection. Check for over modulated audio, weak
audio, unclear voices or background noise prior to submitting.
3. Support from Navy Public Affairs Support Elements, Defense Media Activity
detachments or broadcast detachments are permissible on a not-to interfere
with operational requirements basis.
4. Commands are to send original, broadcast quality footage by electronic
means, express shipment or fastest method available to the Navy Office of
Information (OI-2). Submissions must be received before 4 December 2017.
Late submissions are not accepted. Please consider very long shipping times
(force protection at the Pentagon can take five days for any shipment) for
overseas and deployed units.
a. Send to: U.S. Navy Office of Information, Attn: Damon Moritz, 1000
Navy Pentagon, RM 4B463, Washington, DC, 20350-1000. Uploads to
email@example.com via the AMRDEC Safe Access File Exchange, DropBox or
shared via Google Drive are also accepted.
b. Posts to DVIDS become public on upload. Please be aware that this
may violate the embargo and reduce the value of your entry. Email
firstname.lastname@example.org with subject line "army-navy transmission" with any
questions or concerns regarding file transfer information and assistance.
5. Request widest possible dissemination of this message as this is an
excellent means of highlighting Navy teamwork and the spirit of our Sailors
and Marines forward deployed around the world. Go Navy, beat Army!
6. Released by, VADM L. M. McCollum, Director, Navy Staff, Acting.//