R 081921Z OCT 15
FM CNO WASHINGTON DC
SUBJ/2015 ARMY-NAVY GAME SPIRIT SPOTS//
MSGID/GENADMIN/CNO WASHINGTON DC/DNS/OCT// POC/MR. DAMON MORITZ/CHINFO OI-
2/TEL: (703) 614-9154/
RMKS/1. This year's Army-Navy game is scheduled for Saturday,
12 December 2015 at Lincoln Financial Field (Philadelphia).
CBS Sports will televise the game and will once again accept "Go Navy, Beat
Army" video spots from the Navy and Marine Corps team to be considered for
broadcast during the game. Please note that CBS generally only airs one
spirit spot from each service, selected at their discretion. Advanced notice
of use by CBS is not possible. Videos may be played on stadium jumbotron at
the game, also at the organizer's discretion.
a. The Navy Office of Information and Defense Media Activity will push
selected spots to a variety of media outlets, flagship web and broadcast
platforms and social media sites prior to the game to help generate esprit de
corps and as a way of highlighting our naval forces.
(1) Requirements and best practices:
(a) All spots must be submitted from a Navy or Marine Corps
activity and release is embargoed until
7 December 2015.
(b) Include the submitting command's name and location and
include a "Go Navy, Beat Army" theme.
(c) Avoid use of Navy or military jargon or acronyms.
(d) Do not submit group/command/formation shout outs in which the
group is shouting a message.
(e) Experience has shown that submissions most likely to be
successful in broadcast or social media sites are those with clean clear
audio and exhibit enthusiasm, humor, creativity, and motivation.
(f) Inclusion of Naval Academy graduates, unique locations,
forward deployed locations and underway scenes are highly encouraged.
(g) Spots cannot include copyrighted or sensitive material or
music, make any official or implied endorsements or present commands or the
Navy in a negative light.
(h) Spots should be broadcast quality in one of the following
1. Files should be at least 8 mb/s but no more than 100 mb/s
and in mxf, mpeg, wmv, mp4, mov or avi file formats.
M4v, flv and swf files are not accepted.
2. Tapes are not accepted. Efforts should focus on
3. All submissions must be in high definition
(1920x1080 or 1280x720).
(i) If intended for CBS, spots must be no more than
30 seconds in length, however spots intended for social media or other web-
only outlets shall not be longer than two minutes.
(j) Use high quality Navy branding graphics available for use at:
http://extensis.cnrc.navy.mil/graphics.htm and enter the branding products
(k) Submit only ready-to-air spots. Neither CBS nor the Navy
Office of Information will edit submissions.
(l) Frame shots according to rules of good composition (avoid
talking heads with no bodies) and avoid distracting backgrounds and
inadvertent commercial product placement.
(m) Good audio quality and sharp focus are paramount.
Poor audio quality is a primary reason for rejection. Check for over
modulated audio, weak audio, unclear voices or background noise prior to
2. Support from Navy Public Affairs Support Elements, Defense Media Activity
detachments or broadcast detachments are permissible on a not-to-interfere
with operational requirements basis.
3. Commands are to send original, broadcast quality footage by electronic
means, express shipment or fastest method available to the Navy Office of
Information (OI-2). Submissions must be received before 30 November 2015.
Late submissions are not accepted. Please consider shipping times for
overseas and deployed units. Send to:
U.S. Navy Office of Information, Attn: Damon Moritz, 1000 Navy Pentagon, RM
4B463, Washington, DC, 20350-1000. Uploads via the Navy Imagery Server,
AMRDEC Safe Access File Exchange, DropBox, Google Docs or Fast File Transfer
are also accepted. Contact navymedia(AT)navy.mil with subject line "army-
navy transmission request" for file transfer information and assistance.
4. Request widest possible dissemination of this message. This is an
excellent means of highlighting Navy teamwork and the spirit of our Sailors
and Marines forward deployed around the world. Go Navy, beat Army.
5. Released by Vice Admiral R. L. Thomas, Director, Navy Staff.//